While real towels are wisely kept within the average shopper's reach, store designers use a pretty neat trick to make super-high shelves look fully stocked––by layering single sheaths over stacks of foam rolls (see photo at right).
A commenter who apparently worked for the ubiquitous retail chain said this is nothing out of the ordinary:
"[sic] They do this at every bed bath and beyond. We have the towels out back, we actually do it to prevent them from getting really bad crease marks and dust."
When it comes to luring customers, appearance is a huge piece of the puzzle for retailers.
What other explanation could there be for the rise of "man aisles" and so-called "laboratories" chain stores like the Gap use to test out new layouts on shoppers?